人类分别经历了产品经济、商品经济和服务经济三个时代后，逐步进入体验经济时代，创意农业是体验经济重要应用体现。在体验经济背景下，创意农业与体验经济之间具有体验性影响、文化性影响和创意性影响。创意农业发展呈现出旅游型体验消费发展模式、文化型体验消费发展模式和综合型体验消费发展模式等。

Human beings are experienced era three product economy ,commodity economy and service economy ,gradually en‐tered the era of experience economy ,creative agriculture is important embodiment of experience economy .Under the background of experience economy ,has the experience effect ,cultural effect and creative influence between creative agriculture and experience economy .The development of creative agriculture shows the tourism experience model ,development of consumption culture pat‐tern of experience consumption development and comprehensive development of experience consumption .

随着国民消费能力的提高，体验式消费、文化消费、旅游消费市场前景巨大，其对建筑空间体验感、场景感、商业氛围的塑造也就提出了更高要求。本文以南通·圆融广场为例，就如何做好商业综合体设计及空间营造进行了探讨。

Along With the sharp increase in consumption, ex-periential consumption market, cultural consumption market, tourism consumption market have huge prospect, thus they put forward higher requirements on the space experience of bui-lding, sense of scene, creation of commercial atmosphere. Th-is paper took Harmony Square in Nantong city as an example, discussing how to do commercial complex design and constru-ction of space.

伴随着网购的快速发展,目前,我国B2C电子商务已进入了追求客户体验的时代,能为客户带来更多消费体验将是电商物流的发展趋势。通过对末端快递(最后一公里或100米)客户体验的分析,基于O2O提升末端快递服务质量,有利于提升消费者的购物体验。而末端快递O2O模式的研究与选择对整合物流资源,提高物流配送服务质量,提升用户消费体验,促进电子商务持续发展起到非常关键的影响。

With the rapid development of online shopping, Chinese B2C E-commerce has been in an era in the pursuit of client''s experience.It will be the developing trend of E-commerce logistics to bring more consuming experience for customers .By analyzing consumer experience of end express (for the last 1000 meters of 100 meters), O2O improves end express service quality and helps promote consumers''shopping experience. The study and selection of O2O model of end express have key effect on integrating logistics resources, improving logistics distribution service quali-ty, promoting consumer experience and furthering continuous development of E -commerce.

生态消费模式是人们为满足消费需求并实现生态平衡过程所做的一种新型探索。生态消费模式中的合作案例较多，具体可以体现为：倡导节约性消费理念、选择简捷性消费方式、明确安全化消费目标、完善和谐化消费制度等。樱慈有机生活体验馆正是以新媒体传播方式、新交流合作平台、新代际立体反馈、新消费链条构建的真实案例展现。

Ecological consumption pattern is a new tentative to cater for consumption demands and in the meantime achieve ecological balance. There are many cooperation cases in ecological consumption pattern, whicn are typical of economic consumption, simple consumption, safe consumption and harmonious consumption.YingCi organic life experience is a living example of combing new media transmission, new exchange and cooperation platform, new generational three-dimentional feedback and new consumption chains.

消费是人类生存与发展的重要条件之一。异化的消费在今天却有愈演愈烈的趋势。消费异化表现为消费主体在消费活动中失去主体地位的行为活动及心理体验。树立绿色的消费观念、坚持适度的消费原则、保持理性消费是应对消费异化的基本对策。绿色消费是一种避免或减少对环境的破坏,更好的保护生态环境的新型消费模式。适度消费是指与国情、个人收入水平及社会风尚相适应的消费行为。理性消费就是指消费者在消费能力允许的条件下,按照追求效用最大化原则进行的消费。

Consumption is one of the important conditions for human survival and development. Alienation of consumption is seems serious. The behavior and psychology of consumption alienation consumption is that losing subject status during the consumption experience. To set up the green consumption idea, adhere to the principle of moderate consumption, keep the rational consumption is the basic countermeasures of consumption alienation. Green consumption is a kind of new consumption patterns to avoid or reduce damage to the environment, and protect the ecological environment better. Moderate consumption refers to consumption behavior conform to Chinese situation, individual income and social fashion. Rational consumption means that consumers in the consumption capacity of permit conditions, in accordance with the principle of utility maximization of consumer pursuit.