The university counselor team is the organization guar-antee of enhancing and improving the ideological and political e-ducation of university students, and meanwhile, the team shoul-ders the counseling of university students'' life development and career development planning as well as other relevant guidance and service. The construction of counselors'' quality is related to the quality of university talent cultivation, therefore, they should enhance the construction of their own ideological and political quality, moral quality, style of work, knowledge and skills, etc., and from the perspective of traditional culture, the construction of these qualities is embodied in the construction of their integrity, vitality, ambition, brilliance, great momentum and responsibility.