随着城市化发展,内河旅游开发成为城市旅游开发的热点。福州拥有丰富的内河资源,内河旅游作为一种生态旅游,将是新世纪旅游业重点的发展方向。以福州白马河为例,通过解读福州内河现状,运用战略分析法中的SWOT分析方法,基于白马河旅游的优势、劣势、机遇和挑战,从战略定位、水生态法制、管理体制、资源配置、水污染治理、旅游基础设施建设、旅游项目联动等角度,探索城市内河旅游开发战略。
Along with the development of urbanization, the inland river has become a hot issue in urban tourism development. Fuzhou tourism development has rich resources of inland river, inland river tourism as a kind of ecological tourism, wil be the direction of the new century. This paper takes Fuzhou Baima River as an example, through the understanding of current situation of Fuzhou River, uses strategic analysis method of SWOT analysis method, based on the Baima River tourism advantages, disadvantages, opportunities and threats, the strategic positioning, water ecological legal system, management system, resource allocation, water pollution, tourism infrastructure, tourism project linkage angle, and explores the city river tourism development strategy.