At he information age, information consumption has gradually become the new hot spot of consumption society. Also in the swine industry, people understand the required technology, market and so on, through the information consumption, so as to get a better development opportunity. This paper studied the influence factors of swine farmers’information consumption, namely the consumers of information, information consumption object and information consumption environment, and analyzed the status and existing problems of information consumption in Yunnan’s swine farmers, and then put forward the relevant countermeasuresand suggestions, so as to promote the sustained and healthy development of swine industry, increase farmers’ production and income and improve people''s livelihood.