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双语推荐：宏村

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作为传统乡村聚落和居住空间的历史遗存,古村落是一种具有特殊景观形态和文化内涵的乡村人文景观.以世界文化遗产宏村为研究对象,基于宏村当地居民和游客的视角对宏村的商业化现象进行探讨.面对当前古村落旅游商业化研究的薄弱现实,在已有文献的基础上,根据实地调研分析得出了古村落宏村旅游商业化的特征.旨在通过对以上问题的研究,加深对古村落旅游商业化的理解和认识,同时也为古村落适度旅游商业化发展提供现实的借鉴经验.
As a historical heritage of the traditional rural settlements and residential space ,he ancient village is a kind of rural human landscapes with special morphology and cultural connotation. This paper ,based on the perspectives of local residents and visitors,probes into the commercialization of the world heritage site “Hongcun village”. In the light of the current insufficient commerciaizationl researches on ancient-village tourism ,it conducts field investigations and analysis of features of tourism commercialization of the ancient Hongcun village. The paper aims at strengthening the understanding of tourism commercialization of ancient villages and providing realistic experiences about developing appropriately commercialization in ancient areas.

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以宏村、西递为代表的古徽州村落,是徽商文化的历史积淀和文化结晶.本文通过对宏村和西递的村落布局、建筑特色、雕刻设计等民居艺术的深入考察,认为其间浸透着浓郁的儒家文化气息,体现出天人合一、书香传世、重孝尚礼等儒家理念,这些也正是徽商文化中的儒学底蕴.
@@@@The HongCun and XiDi villages of the Huizhou is the cultural heritage and the crystallization of the HuiZhou Merchants cultural.The study on the layout,architectural features and sculpture design of the Hongcun and Xidi villages,comes to the result that the HuiZhou Merchants’ Cultural has a strong Confucian cultural atmosphere,reflecting the Confucian concept of Heaven,reading books,filial piety,which also is the HuiZhou Merchants’ Cultural heritage.

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古村落是中国传统文化的载体和珍贵的历史文化遗产。西递和宏村是中国徽文化展示最典型的古村落,2000年被联合国教科文组织列入了"世界遗产文化"名录。但由于两个村子在某些建筑方面存在一些相似点,以及景区宣传对外展示方面等原因,而产生了一些旅游者对西递宏村感知差异弱化,不明显的结果。文章试图从景区的开发宣传、导游系统的完善,以及导游讲解艺术等各方面提出一些意见和建议。
The ancient village is the carrier of Chinese traditional culture and precious historical and cultural her-itage. Xidi and Hongcun is China Hui Culture showcase the most typical ancient village in 2000 was listed by UNESCO as a "World Cultural Heritage" list. However, due to some construction in two villages there are some similarities, as well as scenic aspects of publicity external display and other reasons, which produced some differences in perception of tourists on Xidi Hongcun weakening obvious results. This article attempts from the area of the development of publicity, the per-fect tour guide system, as well as guided tours arts and other aspects to make some comments and suggestions.

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徽州园林常被形容为中国乡土园林景观的杰作，区别于徽派建筑直观的外形，植物造景却以抽象、隐晦的方式反映徽州地域特征、诉说徽州历史文脉。造景手法多体现“师法自然”的特点，以“天人合一”为主导思想，以徽文化内涵为基本内容，又受到地理山水条件的制约。通过查阅古徽州地区典型古村落中植物配置与造景的文献资料，结合徽州地区自然与历史文化，以宏村为例，从宏村的公共园林与私园两个角度探究植物造景的地域特征与人文气质。试图从地域特色和人文气息的角度来理解徽州古村落树种选择、造景手法以及植物配置方式等内容，而这个讨论主题的确定来源于笔者自身的学习经历以及相关的思考，希望可以为园林景观设计实践中树种选择、植物造景带来一些启发。
Huizhou garden is often described as the Chinese vernacular landscape masterpiece, is different from the visual appearance of Huizhou architecture, landscape plants is to abstract, obscure reflect Huizhou regional characteristics, tel ing the Huizhou historical context. The characteristics of landscape reflected"imitate the nature", "harmony" as the main ideology, the Hui culture connotation as the basic content, but also restricted by geographical landscape conditions. By checking the typical ancient vil age access to the ancient Huizhou area fal s landscape plants in the literature, combined with the natural and the history and culture of Huizhou area, taking Hongcun as an example, the regional characteristics and cultural qualities of plant landscape from two angles of public garden and private garden in Hongcun. Try to understand the content of Huizhou ancient vil age landscaping and tree species selection, plant configuration from the geographical characteristics and cultural qual

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我国乡村旅游发展正在进入规模化和转型期,提高乡村旅游发展质量是其转型升级的必然结果,同时也是乡村旅游可持续发展的关键内容和重要探索。针对村落型乡村旅游发展质量评价指标的多层次性及评价时难以计量性的特点,以层次分析法(AHP)确定乡村旅游发展质量评价的指标体系,建立递阶层次结构,并以宏村和唐模两个村落为样本进行乡村旅游发展质量实证评价。
In China, the rural tourism industry is entering a large-scale and transformation period. So improving the quality of rural tourism becomes the inevitable result of the transformation and upgrading. This is also the key content and important exploration of the sustainable development of rural tourism. The village-based rural tourism development is multi-leveled, and difficult to measure. Therefore, this article establishes the quality evaluation index system for rural tourism development by AHP method. Through building a hierarchical structure, this paper takes Hongcun and Tangmo as models for empirical evaluation of rural tourism development quality.

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世界遗产地形象对区域旅游发展具有不可替代的重要作用,游客对于遗产地形象的认知、对于游览遗产地的满意程度,将有助于提高遗产地的知名度、美誉度,培养旅游者对遗产地的忠诚度。本文以中国安徽宏村为研究对象,采用国外三维耦合结构的形象测量模型,分别建立由"功能型"、"混合型"和"心理型"构成的旅游者对目的地形象感知,通过抽样数据验证了量表的信度和效度,并运用多因素回归方程验证了旅游者对目的地形象感知对于重游决策意向的影响,旨在提出世界遗产地开发建设和保护的相应政策建议。
The perceived image of World heritage sites is irreplaceably important for regional tourism development .Visi-tor′s awareness to the image of heritage and satisfaction will help to improve heritage sits ′visibility and reputation and bring up tourist′s loyalty to heritage sites.This paper analyses the cognitive component of the image of a destination which is one of the Chinese World heritages Hongcun based on functional -psychological continuum.By verifying the re-liability and validity of the scale by sampling data , the paper verifies the influence of the tourists′perceived intentions on revisit decisions using multivariate regression equation aiming at putting forwards the corresponding strategy of developing and protecting the world heritage .

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