数字媒体创意是贯彻战略思想、实现传播目的可执行的具有科学性、艺术性、文化性的策略或方法。数字媒体创意在对传统媒体创意继承与超越的基础上,具有以下几个显著的审美特征:审美对象的分众化、审美风格的简略化、审美体验的互动化、审美样式的娱乐化、审美表现的视听化、审美效果的品牌化,它们对数字媒体的发展方向有着深刻的影响。
Digital media creations are solutions or means for implementing strategic thinking and specific goal of propagation w hich is scientific , artistic , cultural , and applicable . While inheriting and transcending originality from traditional media , digital media represents aesthetic tactics providing demassification in objects , minimization in style , interactivity in experience , entertainment in form , visual/audio stimulation in performance , and branding in effect , w hich will have far-reaching influence on the future trend of digital media .