随着我国连锁经营的不断发展，连锁超市的发展规模也越来越大，而连锁超市的大力发展在很大程度上取决于物流特别是物流配送的发展。而目前我国连锁超市所采用的配送模式与连锁超市的实际发展情况不相匹配，成为了阻碍超市发展的主要瓶颈。本文通过对我国连锁超市物流配送模式优缺点进行详细分析，针对不同类型的连锁超市给出了相应的配送模式建议，从超市经营发展的战略高度出发，解决了连锁超市物流配送模式的选择问题。

As the continous development of the chain-store operation, the scale of chain supermarket increasingly develops, which largely depends on the logistics, especially the development of logistics. The distribution model adopted by chain supermarket does not coincide with the actual development of chain supermarket, which is the main barrier in the development of supermarket. By the detailed analysis of advantages and disadvantages of chain supermarket logistics distribution model, this paper proposes the corresponding distribution models to different types of chain supermarket, and solves how to choose logistics distribution models of chain supermarket from the perspective of the management and development strategy of supermarket.

超市成为越来越多的居民购买蔬菜的首选，再加上政府力推“农超对接”工作，越来越多的连锁超市采取了蔬菜直购的做法。但是超市与菜市场不同，要求净菜上架，因此超市必须高效率地将从田间采购的蔬菜进行流通加工之后及时地配送到超市门店，这一要求使得越来越多的连锁超市开始建立自己的生鲜物流配送中心，并从多个角度分析连锁超市建立生鲜物流配送中心的意义。

An increasing number of residents will buy vegetables in the supermarket, meanwhile, a growing number of chains supermarkets buy vegetables from farmers with the government''s pushing the policy offarm-supermarket cooperation. However, supermarkets, different from small markets, requires clean vegetables on the shelves, so the supermarket must be efficient to process vegetables and distribute to the supermarket stores after purchasing from the field manner. This requirement urges more and more chains supermarket to build their own of fresh logistics and distribution center. This paper will analyze the meaning that the chain supermarkets build logistics and distribution center for fresh goods from more than one point of view.

首先简述了连锁超市物流配送的基本特征，接着指出现阶段连锁超市常见的三种物流配送模式，包括超市自营配送模式、供应商配送模式与第三方物流配送模式。然后分析了连锁超市物流配送的短板与软肋，包括在管理理念、配送系统、专业人才上的不足等。最后对优化连锁超市物流配送效率与质量提出了策略建议。

In this paper, we introduced briefly the basic features of the logistics distribution processes of chain supermarkets, then pointed out the three common logistics distribution modes available for them at the current stage, then analyzed the shortcomings of the modes, and at the end proposed the strategy to optimize the efficiency and quality of the logistics distribution operations of the chain supermarkets.

超市作为当今发展最迅速的连锁经营业态,代表着流通领域的先进生产力,已成为我国流通领域新的经济增长点。我国连锁超市在农村拓展才刚刚起步,连锁超市在拓展农村市场中不免存在很多问题。针对我国农村连锁超市发展的现状,关于物流方面问题是其发展初期的主要瓶颈。文中针对当前连锁超市在农村市场拓展,物流方面存在的问题进行了分析,从而为连锁超市在制定合理的物流策略方面提出了更多的选择余地。

As of today the fastest growing supermarket chain business conditions,represents the flow field of advanced productive forces,has become a new economic growth point in the field of circulation. Our supermarket chains in rural development has just started,there are many problems inevitably supermarket chain in expanding rural markets. The status quo of China''s rural development supermarket chains,on the logistics aspects of the main bottleneck of its early development. In this paper,the current expansion of supermarket chains in the rural market,the existence of logistics problems were analyzed,so as supermarket chains made more reasonable choice in the development of the logistics strategy.

本文以生鲜农产品超市为例，系统地分析和研究了超市农产品配送模式的发展现状，并提出了超市生鲜农产品配送的优化策略。

This paper takes the fresh agricultural products supermarket for example to systematic analysis and research the development situation of supermarket distribution pattern of fresh agricultural products and put forward optimizing strategies of the supermarket distribution of fresh agricultural products.