随着新媒体技术和计算机信息技术的的丰富和发展,3G/4G技术的推广和普及,手机媒体作为新媒体的代表,已经由人际沟通工具向大众化媒体跨越。手机的通信功能将被逐渐淡化,而新闻传播、娱乐休闲、手机上网、手机游戏、手机小说、手机报、手机电视、手机电影等新业务都已出现,也带动了数字动画技术在新媒体传播中的发展。Flash设计作为新媒体发展下艺术形式的一部分,不仅包括了纯艺术层面的探索,还包括了商业性的互动媒介艺术的应用,作为一款优秀的网络传播载体被广泛应用于手机媒体。

With the development of new media technology and computer information technology to the enrichment and devel?opment of the 3G/4G technology, and the popularization of mobile phone media, as the representative of new media, has been from interpersonal communication tool to the mass media spanning. Communication feature phone will be gradually weakened, and the dissemination of news, entertainment and leisure, mobile phone access to the Internet, mobile phone games, mobile phone, mobile phone, mobile phone novels, mobile phone newspaper television movies and other new business have appeared, has also led to the development of digital animation technology in New Media. Flash design as part of the art forms of new media development, including not only explore the pure art level, also including the commercial application of interactive media art, as an excellent network communication carrier has been widely used in mobile phone media.