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双语推荐:SOLOMO

认为SOLOMO已经成为未来互联网发展的趋势,简要介绍SOLOMO的定义、本质以及SOLOMO在图书馆的应用现状,指出SOLOMO给图书馆带来的影响,探讨SOLOMO时代图书馆的发展策略。认为SOLOMO能进一步践行图书馆的使命,必将在知识存储、知识传递以及知识交流等方面为图书馆带来巨大变革。
SOLOMO has become the trend of future Internet development. This paper introduces the definition, essence and applica- tion status of SOLOMO in library briefly, and points out its influence on library and the tactics for development in the SOLOMO times. SOLOMO further fulfills the library' s mission, which will bring a great change in the knowledge storage, knowledge transfer, and the way of knowledge communication.

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将移动互联网的SoLoMo概念延伸为SoLoCoMo,从应用类别、功能特点、赢利模式、发展趋势等方面进行了总结分析,提出了对运营商的启示和建议.
It expands mobile Internet SoLoMo to SoLoCoMo, summarizes the categories, features, profit models and trends of SoLoCo-Mo application, and gives some advices for operators.

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指出SoLoMo是社交化的本地移动应用,代表了互联网发展的最新趋势;微信是基于智能手机平台的即时通讯工具,是SoLoMo理念的最佳体现。通过分析图书馆开展微信服务的可行性,以及图书馆微信服务对象的针对性,提出面向本科生的微信服务功能设计方案,以便提高图书馆信息服务的效率,满足本科生用户的个性化信息需求。
The paper points out that SoLoMo refers to social local mobile application, which represents the latest trend of Internet development; WeChat is a smart phone platform-based instant communication tool, is the best embodiment of concept of SoLoMo. Through analysis of the feasibility of library’s WeChat service, as well as the pertinence of library’s WeChat service object, it puts for-ward a WeChat service function design for undergraduates, to improve efficiency of library’s information service, and to meet under-graduate users’ personalized information needs.

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介绍了SoLoMo的概念和特征及其对高校图书馆发展与变革的影响,指出了在SoLoMo环境下高校图书馆应充分利用社交网络工具、本地化服务和移动化的优势,开展特色服务,实现图书馆与学习者之间的无缝互动。
After a description of the concept and features of SoLoMo, and its effect on the transformation of academic libraries, it was pointed out that academic libraries should provide characteristic service and realize seamless interac-tion between library and learners by making full use of the advantages of social network tools, local and mobile service .

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在新兴的O2O,Solomo等网络营销模式中O2O更具有代表性意义与更加强大的发展潜力。文中在深入的分析了互联网新兴商业模式O2O模式与传统网络营销模式的基础上对二者的基础,优势,劣势,现状,发展前景等方面做了对比研究,对于二者之间的共性与不同作出了一定的阐述。
In the emerging O2O,Solomo and other network marketing mode,O2O is more representative and more powerful development potential. In this paper, based on in-depth analysis of Internet business models are emerging that O2O mode and the traditional network marketing mode of the two foundation, advantage, disadvantage, do a comparative study of the status quo, development prospects, in between the two common and different introduced.

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在本地生活服务类企业受到互联网电子商务严重冲击的背景下,O2O是此类企业进一步发展的一种新形式。因此,需研究新渠道与传统渠道共同作用下,各个渠道应如何进行定价。结合新型移动商务环境下相较于传统零售方式所新增的SoLoMo的特点,总结出消费者双渠道选择过程中的效用函数。通过数学建模的方法,定量的求解出双渠道的均衡价格。其中,价格越低的商品,越适合开展O2O。而随着移动互联网普及率的不断提高,开展O2O不仅提升线下渠道的利润,其线上渠道的利润亦不断提升。
Nowadays,the local life service enterprises suffer the serious impact of Internet e-commerce.O2O as a new form occurs for further development.It is important to research on the dual channel pricing strategy in the background of the interaction of the new channel and traditional channel.We find out the characteristic of the new channel-SoLoMo and determine the utility functions.Through the method of mathematical modeling,we solve the equilibrium price of double channel.We find that the lower the price of commodities,the more suitable for O2O.It is not only improves the off-line’s profit but also the on-line’s profit when the mobile internet penetration rate increases.

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从信息环境的网络化、用户需求的知识化、馆藏资源的同质化等方面分析了学术图书馆面临的环境巨变。通过调研国内外学术图书馆发展现状,阐述了目前学术图书馆发展的主要特征,如馆藏资源向纯数字化发展,信息服务向嵌入式知识化发展,信息组织向关联化、语义化和集成化发展,原生信息资源纳入机构知识资产管理范畴,数字图书馆员在科学数据监管中应运而生,SoLoMo成为创建下一代移动图书馆服务的理念。指出学术图书馆的发展趋向是成为以用户为中心的知识服务中心,应构建用户驱动型的知识服务范式、构建全能型的知识管理范式、构建智慧型的图书馆物理场所。同时也指出,为适应未来发展的需要,学术图书馆要倍加重视科技人员的信息需求、以用户为中心的业务布局、信息技术的应用、馆际间的协作共享和馆员素质能力的提升。
The great changes taking place in the environment of academic library were analyzed from the aspects of networked information environment, knowledge-based user needs and homogenized library resources. The main up-date development characteristics of academic library were described according to the current development situation in foreign and domestic academic libraries as revealed in our investigation, such as e-only of library resources, knowledge-based and embedded information service, associated, semantic and integrated information organization, incorporation of primary information resources into institutional knowledge property management, digital library emerged in scientific data monitoring centers, SoLoMo as the concept for creating the next generation mobile library service. It was pointed out that academic library will become the user-oriented knowledge service center that provides user-driving knowledge service and intelligent knowledge service in an all-inclusive knowledge ma
调查了国内医学院校图书馆的移动服务现状,介绍了医学院校专业设置的特殊性、医学学科的专业性、医学图书馆用户群的独特性,分析医学图书馆移动服务未能如期开展的原因,得出移动服务模式仅局限于SMS、WAP、APP服务等基础层面,深层次服务内容和模式还有待拓展,因此基于SoLoMo理念,从社交化、本地化、移动化三方面对移动图书馆的服务拓展提出建议和对策。
Mobile service in libraries of domestic medical colleges and universities was investigated.The specific characteristics of specialized courses offered in medical colleges and universities, the special nature of medical sub-jects, and the unique features of medical library users were described with suggestions put forward for expanding the mobile service in libraries of domestic medical colleges and universities.

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