文章将电视广告语言的风格分为叙事风格型、描述风格型、说明风格型、抒情风格型及评论风格型五种风格类型,深入探讨了每一种风格类型的广告语言的特点。多数情况下,五种类型的广告语言通常相互交叉、互相融合,其运用要综合考虑诸多因素并"对症下药"。

In this paper, TV advertisements language is broadly divided into five styles:narration, description, exposition, emotional expression and commenting. An in-depth discussion on the distinctive characteristics of each type of the advertisement language is carried out. In most cases, the five types of advertisement language are intermingled. Their application counts on an overall consideration of numerous factors.

现代中式风格，是在现代简约抽象的室内环境中融入中国传统风格文化的设计形式，是在当代背景下对中国传统风格文化内涵充分理解下的融合和应用。本文对现代中式风格进行研究，重点阐述现代中式风格的特点，接着探究传统中式风格与现代主义设计理念结合的设计形式，从而进一步深入地对现代中式风格的认识和了解。

Modern Chinese style is the design form of introducing Chinese traditional culture into the modern, simple and abstract indoor environment, and it is the integration and application of Chinese traditional culture with full understanding in the contemporary context. This paper studies the modern Chinese style, mainly discusses the characteristics of modern Chinese style, and then explores the integration of traditional Chinese style and modernist design philosophy, thus further understand the modern Chinese style.

教学风格是教师的思想境界、审美理想、艺术修养和性格特点的综合表现，是教师专业发展成熟的重要标志。以大连市六所中学的教师为研究对象，进行教学风格的调查研究。结果发现：中学教师教学风格主要倾向于立法型、激进型和局部型三种类型；教学风格的形成受教师性别、任教年级、任教科目以及教师学历、职称和教龄等因素影响，其中，教师的职称和教龄对教学风格的影响较大；教学风格的形成是有规律的，教学风格随着教龄的增长逐步趋于稳定；另外，教学风格的形成过程有其关键期，教师应抓住教学风格形成的关键期，形成适合自己的教学风格。

Teaching style is the comprehensive expression of teachers’ideological realm,aesthetic ide-al,artistic culture and personality characteristics,and it is an important symbol of teachers’profes-sional development.The research chose six middle school teachers in Dalian as the subjects to investi-gate their teaching styles.It finds that middle school teachers’teaching style tends to be legislative, liberal and local.The teaching style is influenced by gender,lelve of students,subjects,education, teachers’profesional title and teaching age.Among the factors,teachers’professional title and teach-ing age are the major ones.The formation of teaching style follows certain underlying principles,and turns more stable with the increase of age.In addition,the teaching style is ususally formed at a crti-cal stage,so teachers should seize the criticial stage in forming their proper teaching style.

本文主要对科技文和文学作品的翻译风格进行了比较讨论。首先介绍了科技文和文学作品的特点和内容，然后主要从言语风格、文体风格和作品风格三个方面对科技翻译和文学翻译的风格进行了讨论，最后，对翻译风格的分析进行了总结。以上翻译风格的分析和讨论对更加准确的进行科技文和文学作品的翻译具有重要意义。

This paper mainly discusses the translation style of scientific article and literature by comparison. First, the contents and features were introduced, and then, the translation style of scientific article and literature was discussed on speech feature, stylistic feature and writing feature. Last, a summary was made on the analysis of translation style. The analysis of translation style is of great significance on how to translate more accurate scientific article and literature.

针对罐车形态提出风格意象约束的设计方法,建立风格意象变量与形态设计变量之间的映射模型,通过实验获取描述罐车形态的形容词对,分析国外主要品牌产品的风格意象特征,建立罐车形态风格意象的意象空间。提出面向风格意象的罐车形态设计方法,并根据此方法设计出符合客户风格意象要求的案例。

Based on the research of product style image ,established the mapping model between style image variable and form de-sign variable using semantic different method and image scale in the research of tanker form style image .The adjectives of tanker form were obtained and the image space of tanker form was build .The method of tanker form design for style image could enhance the production continuous innovation and maintain the sustainable development of enterprises .